Conversion Rate Education Sales Qualified Leads SQO 
PathFactory
SEPTEMBER 27, 2018
But collecting higher quality data from every engagement leads have with your content is the only way to provide better content experiences for them. Now, buyers are always served the next-best asset and can self-educate at their own pace. Conversion rate optimization is a lot of work and that work is literally never done.
PathFactory
SEPTEMBER 12, 2018
It leads with what the company offers rather than what the customer actually needs or wants. Fewer leads, more conversations. If you’re generating low-quality leads, the solution isn’t to fill the top of the funnel with more garbage. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates.
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