Conversion Rate CTR Online Lead Generation SEM 
Webbiquity
JULY 24, 2012
Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet.
Webbiquity
JANUARY 17, 2011
According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. B2B Marketing: Red-Headed Step-Child of SEM World? 83% of B2B buyers research online before making a purchase.
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