How Metadata Fundamentally Changed My Approach to B2B Marketing
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APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. When I started using Metadata at Armorblox, the leads were coming in (to an extent), but few were turning into revenue. With leads coming in, I felt like the Marketing team was doing its job.
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