SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution
QuanticMind
MARCH 22, 2017
Consider these two customer journeys as an example: – Search keyword “great tech gifts” -> search keyword “best phone” -> search keyword “Google Pixel” gets 3% conversion rate (CVR). DoubleClick Search and Smart Bidding. DoubleClick Search and Smart Bidding.
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