Remove Conversion Rate Remove CPA Remove CPC Remove Doubleclick
article thumbnail

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

Consider these two customer journeys as an example: – Search keyword “great tech gifts” -> search keyword “best phone” -> search keyword “Google Pixel” gets 3% conversion rate (CVR). DoubleClick Search and Smart Bidding. DoubleClick Search and Smart Bidding.

Adwords 40