LinkedIn and Twitter Advertising and Marketing Options; A Primer
NuSpark Consulting
MARCH 31, 2012
I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. . Typical open rates are 15-25%. Pricing is based on cost-per-recipient. Job function.
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