LeadSloth

article thumbnail

Marketing Automation ROI: Efficiency or Revenue?

LeadSloth

Better conversion rates with lead nurturing. If you can increase conversion rates from inquiry to marketing qualified lead to sales-accepted lead, you get more marketing-sourced opportunities. Where Do the Revenue Increases Come From? That’s a valid question. More efficient sales force.

article thumbnail

25 Great B2B Content Marketing Articles

LeadSloth

With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Webinar: The Secret To Creating Lead Nurturing Content That Converts. To learn how, attend Tuesday’s 30-minute webinar. Register today: [link].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will Marketing Automation Be Free?

LeadSloth

With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. To learn how, attend Tuesday’s 30-minute webinar. Register today: [link].

article thumbnail

Free Trials Aren’t What They Used to Be

LeadSloth

The frustrating thing was: very few prospects managed to use it successfully, so the conversion rate to paying customers was almost too low to measure, maybe 0.02% or so. Over 100,000 Downloads! In my previous job I managed to get over 100,000 trial downloads. Very frustrating. Developers or End-Users? Let me know what you think!

article thumbnail

Lead Nurturing for Software Trials

LeadSloth

Conversion rates will increase with even the most basic nurturing process. Are you sending follow-up emails to your trial registrants yet? If not, start doing so today. Even if it’s a manual process, NOT sending email means you’re missing out on revenue.