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Differentiated Marketing for Professional Services

Hinge Marketing

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. And it requires discipline to plan and execute a differentiated strategy. The engineering firm then rolled out vertical-specific marketing plans, channels, and content.

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Differentiated Marketing for Professional Services

Hinge Marketing

Download The Marketing Planning Guide. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. And it requires discipline to plan and execute a differentiated strategy. Different types of research apply to different stages of the planning process.

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10 Business Development Strategies for Recruiting

Zoominfo

Aim for a multi-threaded relationship – and look for planned projects. This makes your outreach far more relevant. You’ll need to uncover not just one key stakeholder, but look for multiple points of contact,” says Bryerton. Intent data is important because so much of the buying process happens online nowadays.