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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. Event planning terms: C. And suddenly, it can all become a bit confusing. Accessibility.

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The project team included people from design, development, marketing, product management, and research.