The Future of Advertising Is Native Social Commerce
Hubspot
FEBRUARY 25, 2016
eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015. It resulted in $125,000 of merchandise sales. 93% Pinterest users plan purchases via the platform. Continued success will be contingent on native social ads that offer value without tarnishing the user experience.
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