Hinge Marketing

FEBRUARY 2, 2022

In years past, much of the education would have occurred at trade shows, conferences, or special events. As shown in the chart below, while the first two marketing priorities—“Creating content” and “Brand differentiation”—rated high for both high growth and no growth firms, the other four priorities had noticeable gaps in ratings.

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

Hinge Marketing

JANUARY 31, 2022

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Hinge Marketing

JULY 18, 2019

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Hinge Marketing

SEPTEMBER 11, 2017

The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level. They are eager to grow but have no real plan for how to accomplish it. Download The Visible Firm Guide. Strategic Marketing Examples.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96