Tomorrow People

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Choose the most relevant ones (and the most relevant aspects of their operations). Tip: Create a comprehensive list of direct, indirect and replacement competitors first (tools like Crunchbase can help you do this). Step 2: Collect relevant data. Tip: Use business intelligence tools such as Owler and Google Alerts.

Analysis 156
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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword.

SEO 120
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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword.

SEO 120
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Boost your SEO with Hubspot's New Page App

Tomorrow People

The Hubspot page analysis and grader tools have been combined to give a great dashboard for ensuring your pages are search engine optimised , attracting visitors to your website and converting those visitors into Leads and Customers. Dashboard view. Total inbound links to your pages. Ranked Keywords. Inbound Links. Social Media. Conclusion.

Hubspot 120
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The Death of Copy Writing

Tomorrow People

A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. But creating a range of content is only just the beginning. The rise of content has made copywriting even more of a priority. Copy - over and out?

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. What types of content and topics perform best? Formulate your content strategy. Startups, however, need to take these practical constraints even more seriously.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. What types of content and topics perform best? Formulate your content strategy Now’s the time to develop content that will attract, persuade, and delight customers.