How to Apply a B2B Buyer Persona to Your Content Marketing Strategy
Marketing Interactions
JUNE 23, 2017
In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. And, you’ll find that speaking to her will be relevant to many in the target audience because her story is based on the commonalities discovered during the persona creation process. “A 9 Components of a B2B Buyer Persona. Orientation.
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