Remove Content Remove MQL Remove SIC Remove SQO
article thumbnail

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Company news and industry SIC codes tied for third. Wait a minute, isn’t that what Content or Inbound marketing is all about? .&# Wait a minute, isn’t that what Content or Inbound marketing is all about?