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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Company news and industry SIC codes tied for third. Wait a minute, isn’t that what Content or Inbound marketing is all about? .&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

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Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment

Content Standard

Perhaps you are hitting your MQL goals (but just barely), ensuring there’s enough pipeline so that the company continues to grow (but on a single-digit trajectory), or you’re out of creative ideas for breakthrough content. For more stories like this, subscribe to the Content Standard newsletter. Sell your purpose.