Content, Marketo and Relevance - B2B Marketing Zone

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DiscoverOrg

Content

Marketo

Relevance

Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg

MARCH 27, 2017

Are they engaged with you, your content or your brand? Tier 1 – Each one gets deep research, a customized plan, personalized content, bespoke campaigns, and lots of one-to-one attention. Jon Miller (our Cofounder and CEO, formerly the Cofounder at Marketo) gave us a huge advantage by doing this intentionally from Engagio’s beginning.

Account Based Marketing

Account Based Marketing Sales Management ABM Top of Funnel

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

MAY 7, 2019

Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). If your prospect could benefit from a little more nurturing, marketing can send messaging or collateral that is on-point and relevant to whatever challenge the prospect faces. You know what to say. Address their pain point or problem.

Ideal Customer Profiles

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management

DiscoverOrg

Adapting an ABM Approach for Account-Based EVERYTHING

Sales Intelligence: What to Expect When You’re Prospecting

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