Marketing Interactions

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Achieving Maturity with Content Operations

Marketing Interactions

I’ve been actively involved in content marketing for 20 years. There’s something new to learn every day and content marketing feels like it’s taken over marketing. I remember back when just putting up a blog post once or twice per week was a novel approach to content marketing. The Evolution of Content.

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

What content, tools, or resources can you provide to generate excitement and anticipation for using your solution? Interactive content and personalization are two tactics that are high on marketers’ goals lists. Originally published on Marketo Blog. Buying a new product or solution is about change management.