Content Lead Capture Lead Gen Microsite 
Contently
OCTOBER 4, 2016
Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.
Smashmouth Marketing
SEPTEMBER 30, 2009
We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. The technology is only an enabler - the content is the ticket.
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Smashmouth Marketing
SEPTEMBER 29, 2009
We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. The technology is only an enabler – the content is the ticket.
Hubspot
DECEMBER 14, 2010
These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program. They can be incredibly complex, involving special events, intricate mailings, interactions with microsites and landing pages and so on. Focus on Content. I agree with this wholeheartedly.
Valasys
DECEMBER 20, 2019
Couchbase used social persona data & keyword volumes to eradicate the guess-work from its content strategy. It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process.
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