Everything Technology Marketing
JULY 17, 2013
If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. It is through content that many other online marketing channels flow best. Building this trust, however, can take time and a lot of content. Why, you ask?
Everything Technology Marketing
MARCH 25, 2014
The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). For more information visit our website, or contact Michael Latchford at mlatchford@idgenteprise.com or 508.766.5376.' Thanks to everyone who participated in the survey.
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Everything Technology Marketing
APRIL 8, 2010
Prospects and customers are becoming more sophisticated and better informed than ever before. What are their goals, concerns, what data do they need to move to the next step, where do they look for information? Also add how you want to get your information to your audience - how will they find you.
Everything Technology Marketing
OCTOBER 10, 2010
For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign.
Everything Technology Marketing
MARCH 14, 2011
Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software. The cloud is all the rage these days. You can, for example, make a time limited (e.g.
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