The Forward Observer

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Information – How to give the consumer the best information to help them buy. Art in advertising – Should we use bespoke artwork or tried and tested visuals? Things too costly – What strategies are too costly to attempt in advertising? Strategy – Rules for directing a campaign.