Content Hubspot Relevance Tips 
ANNUITAS
NOVEMBER 5, 2020
Marketing and sales should collaborate to determine tipping points from lead to qualified lead over the course of a complete buyer journey. Transitioning to ‘nurture’ continues the conversation with middle stage content by moving the buyer along and ‘nurturing’ them until they’re ready to progress in their buyer journey.
ANNUITAS
JULY 23, 2015
The only problem with benchmarks and their data is that they must be relevant. If you are a tech start-up, do you care how a large manufacturing organization runs their marketing department or what their budget is for content marketing? Focus on your buyers – As always, make this content about your buyers. Probably not.
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