The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
This, coupled with the prescribed workflow not lending itself to B2B account-based marketing (ABM), makes opportunity lead source a sometimes subjective—though always crucial—data point. So you set up your custom fields in Salesforce for things like “UTM source,” “UTM campaign,” “UTM content,” and so on. UTM Content = Test-3.
Let's personalize your content