41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: This metric is critical for B2B companies to determine the effectiveness and ROI of your inbound and outbound marketing campaigns.
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