Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.
Full Circle Insights
MAY 20, 2022
If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.) to continue nurturing leads through the funnel. Marketing Attribution and Funnel Metrics Are Still the Key. Funnel metrics enable you to measure velocity and compare results.
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