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Trusted Content Marketing Metrics to Get Leadership Buy-In

Content Standard

Improved performance metrics are showing the value of content marketing better than ever, and management is buying in—literally. A new report shows that content budgets at major companies are seeing significant growth as those brands realize the importance of content to their overall marketing goals. Tips to Build Your Pitch.

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Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner. B2B Companies are Really Content Companies, But is.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner. B2B Companies are Really Content Companies, But is.

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Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner. B2B Companies are Really Content Companies, But is.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.