Only B2B
MARCH 20, 2024
Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Must Read: MQL vs. SQL: Which Lead Matterrs More and When? Requesting quotes or proposals.
Metadata
FEBRUARY 14, 2024
According to Kim Roman , Senior Director of Global Campaigns and Programs at Okta, “Content is king, data is queen, and revenue is the royal family. Budget allocation, resources, and measurement all seem to stop at opportunity creation, if not even sooner, with some Marketing teams stopping at the MQL.” Book a demo today.
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Only B2B
APRIL 10, 2024
MQL sits at the intersection of marketing and sales. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. But ignoring MQL altogether is a costly mistake.
Heinz Marketing
JUNE 7, 2021
This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. If you like our format today, if you like our content, this is what we do.
The Point
JUNE 23, 2020
Content marketing is dead. * The MQL is dead. One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) If we’re to believe the experts, the following is true: * Email is dead. Cold-calling is dead.
Only B2B
MARCH 27, 2024
Do all those website visitors and content downloads translate into sales conversations? Must Read: MQL vs SQL: Which Lead Matter More & When? Establish Service Level Agreements (SLAs) that outline the characteristics of an MQL, SAL, and SQL. But what happens after that initial spark of interest?
Martech
JANUARY 25, 2022
According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. Your content, creative, and delivery should be designed around that. Rethink the MQL. Marketing and sales often work independently on either side of the MQL wall. And it impacts revenue. So what do you do?
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