Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. 70% of the buyer’s journey is complete before a buyer even reaches out to sales.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 110

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Martech

JANUARY 25, 2022

In essence, they work to paint a picture of the customer to better understand them and, ultimately, fulfill their needs. Salesforce and HubSpot are some of the most popular operational CRM tools. Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Additionally, if your website has more video content, it will drive higher site traffic than text. This is because the audience finds video content more compelling and visually appealing than simple text.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Akoonu

OCTOBER 26, 2017

The fact that Forrester found that expertise in lead nurturing results in a 50% increase in sales-ready leads is disturbing. To make this assessment possible, consider how many marketers are delivering content and messaging to potential buyers without a framework of based on expertise? Lead Nurturing. Sales Accepted Leads.

Top of Funnel 49

Top of Funnel Ideal Customer Profiles Sales Qualified Leads Lead Ranking 49

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64