Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. And they’re right. Promoted Tweets.

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When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Conversations build relationships that let you address needs and deliver additional information (ie content). Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Do online conversations build stronger relationships than relying only on a content-based “dialogue&# ?