Biznology

DECEMBER 6, 2016

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 Steve is a Forbes top 50 social media influencer. FIR #64: That’s not our shark!

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Content Marketing Institute

APRIL 10, 2018

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. When your audience goes from being a cardboard cutout to a real persona, you and your team can empathize with them – and do a much better job of creating content, messaging, and calls to action that really resonate. Click To Tweet.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Kent calls social media “essentially the world’s largest focus group.&# These insights will guide the content you need to create for an effective campaign.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. Content still is king. the basics of XML)to develop a content strategy.

Social Media 100

Social Media Communities Wiki Work Management 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0 Don’t spam! I like Mitch.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40