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B2B Marketing Zone Posts
NOVEMBER 2, 2010
Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. And like any athlete preparing for an intense and extended effort, it takes preparation — some mental, some physical, and some conditioning that only gets easier through discipline and practice. Don’t spam!
Online Marketing Institute
JUNE 22, 2009
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.
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