Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. White Paper FAQs.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

SEPTEMBER 3, 2009

White Paper FAQs. Understand their most pressing issues, their preferences when it comes to content consumption, where they turn for information, how they make decisions, and what motivates them to take action. Gordon Graham's White Paper FAQs. Scribd for reference and distribution of white papers. Who needs white papers anyway?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process.

Paper 100

Paper Work Management Marketing Management SME 100

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. I mean content should be king, not one-liners on the likes of Twitter. Content is king, agreed.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125