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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. To prevent yourself from running into these problems, focus first on content creation.

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Marketing Automation Trends for 2010

LeadSloth

Creation of buyer-centric content. Matthew Quinlan , VP Field Operations, Loopfuse. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ). The need for new analytical skills.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. What Goal is Your Marketing Content Achieving? Crowd-sourcing moves into the mainstream.