The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
So you set up your custom fields in Salesforce for things like “UTM source,” “UTM campaign,” “UTM content,” and so on. UTM Content = Test-3. A fairly standard use case for Salesforce campaigns is when you are hosting a live event. Full Circle Insights. Campaign name. Keyword term. UTM Medium = Display.
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