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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. The good news?

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Lack of Strong Marketing ROI Tools May Inhibit Digital Ad Spending

Content Standard

In fact, consumers now spend more time on their smartphones than in front of the TV; consumers spend about 2 hours and 57 minutes on their phone daily, compared to 2 hours and 48 minutes in front of the television, according to Flurry , a mobile analytics company. One of the first steps is creating a documented strategy.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The best example I’ve seen documented recently is from Junta42.

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How Content Marketing Teams Are Evolving in 2016

Contently

Now we’re restructuring and hiring two hundred content marketing people globally,” said Katrina Neal, the head of content marketing for Cisco’s service provider segment. In recent years, brands have increasingly used content to empower departments across the organization. the blog post) to content marketing 2.0

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

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33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Why Content is King No More… by Webfadds. Why Content is King No More… by Webfadds.