Martech

OCTOBER 10, 2022

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. Generating loads of content to serve as a honey trap to capture leads just to throw over the wall to sales is not the answer. Assess every customer touchpoint to optimize buyer and customer experience and action.

Marketing Analytics Tools 108

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 108

Heinz Marketing

FEBRUARY 8, 2021

That is a interconnected thing between your thought leadership, your go-to content, your go-to-market, and what the product ultimately delivers. You can’t be account-based when your systems aren’t, and so, you need something that brings all your data together from all your systems and touchpoints. Matt: Yep.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

LiveRamp

APRIL 30, 2019

Identifiers like device IDs or cookies are disparate and isolated touchpoints that alone do not provide a complete view of the consumer—which is why our solution encompasses so much more. Do not use browser controls to disintermediate me and my partners from the consumer. Browsers should enable this—while respecting consumer privacy.

Promotion 67

Promotion Disintermediation Opt-out Opt-in 67