Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead. Lead generation for B2B has undergone quite a transformation.

Lead Ranking 121

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 121

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DealSignal

AUGUST 30, 2021

3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. DealSignal’s Lead Enrichment tool provides you with a full view of identified contacts and accounts so you can personalize your outreach.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. You can set up triggers based on intent signals , such as a key account downloading relevant content on your website.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

MAY 21, 2021

They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? Content consumption is a strong signal of buyer intent. Get a Demo How Do You Use B2B Intent Data?

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DealSignal

JANUARY 25, 2023

3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal. DealSignal’s Lead Enrichment tool provides you with a full view of identified contacts and accounts so you can personalize your outreach. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52