Tony Zambito

Remove Content Remove Demographics Remove Relevance Remove Segmentation
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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Demographics.

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The Future of Buyer Personas is Social - Part 1

Tony Zambito

.  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile.  Use Buyer Personas to Segment by Buying Behavior (customerthink.com).