How to Tailor Lead Nurturing Content to Suit Individual Personas
Hubspot
MARCH 14, 2012
If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. Here's how to do it right. Identify Your Personas.
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