How to Tailor Lead Nurturing Content to Suit Individual Personas
Hubspot
MARCH 14, 2012
If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Ask yourself the following 9 questions when developing your personas ( we elaborate on them here ): What is their demographic information? Here's how to do it right. Congratulations!
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