Content DemandBase Multi-Touch Attribution Relevance 
Adobe Experience Cloud Blog
JANUARY 7, 2020
Personas – show relevant content for some of the personas we sell to, such as marketing operations, demand generation, and marketing leaders – this helps increase CTR. Standard – generic direct response campaign that tests a high volume of new content pieces and optimizes for maximum ROI. Bringing it all together.
Engagio
OCTOBER 13, 2020
Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective.
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Top Rank Marketing
JULY 19, 2023
Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference.
Heinz Marketing
FEBRUARY 8, 2021
” and our guest is Jon Miller , CMO at Demandbase. It’s about engaging with these modern buyers on their own terms, letting them be anonymous when they want to be anonymous, being really helpful and relevant when they’re ready, always based on trust. ” To Engagio, to Demandbase. What’s Next?!
DemandBase
JULY 21, 2020
Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. Top intent vendors, like Demandbase, also utilize cookies to accurately map home IP addresses to your target accounts.
Full Circle Insights
FEBRUARY 28, 2021
The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations. Intro to Full Circle Campaign Attribution. Fuze Case Study.
Full Circle Insights
MAY 20, 2022
If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.) In a predictive analytics scenario, you’d identify what is typical, whether you can map behavior to a role, and then identify the “next best action” and tee up that content. Viewing a blog post.
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