Redefining ABM: What It Isn’t and What It Needs to Be
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NOVEMBER 17, 2021
This may sound cynical, but I blame software vendors for “ABM” being ill-defined. You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Zendrive sells mapping/routing data and software to major mobile carriers.
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