Top 25 B2B Influencers Share Revenue Driving Tips
JUNE 7, 2016
Laura Ramos, Vice President, Principal Analyst, Forrester Research. Peter Isaacson, CMO, Demandbase. ABM @radius @demandbase. Jason Stewart, VP Strategic Content at Annuitas. RevenueDriver Tip 1: Content may be king, but context is queen. Always be relevant to your target. There is one common goal that all B2B marketers share: the need to drive revenue. Though marketing techniques and campaigns vary, all marketing efforts are an attempt to aid Sales in reaching optimal revenue. On May 19, we launched our #RevenueDriver campaign. radius. radius. Radius.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Would love to get your $.02.
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Interactive content and visual storytelling.
Turning Web Site Visitors into Paying Customers
MARCH 13, 2011
asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there. “How do you leverage otherwise anonymous traffic? b2bmarketing