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Top 25 B2B Influencers Share Revenue Driving Tips


Laura Ramos, Vice President, Principal Analyst, Forrester Research. Peter Isaacson, CMO, Demandbase. ABM @radius @demandbase. Jason Stewart, VP Strategic Content at Annuitas. RevenueDriver Tip 1: Content may be king, but context is queen. Always be relevant to your target. There is one common goal that all B2B marketers share: the need to drive revenue. Though marketing techniques and campaigns vary, all marketing efforts are an attempt to aid Sales in reaching optimal revenue. On May 19, we launched our #RevenueDriver campaign. radius. radius. Radius.

Demandbase: A New Twist In The Lead Management Automation Market

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Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Would love to get your $.02.

Turning Web Site Visitors into Paying Customers

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asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there. “How do you leverage otherwise anonymous traffic?&# b2bmarketing

Social CRM: The Latest Evolution for Managing Customer Relationships

Modern B2B Marketing

Attract prospects online who are searching for answers to business challenges by providing relevant content and information. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online.