LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Heck, why not nurture customers too? that is one of the great suggestions in Marketo’s book).

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. Content creation. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100