The Point

JUNE 1, 2010

HS: Can games be a fit for B2B marketers? However, it’s critical to view games as both content and advertising. Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. How should B2B companies consider incorporating games into their marketing mix?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Users can build HTML emails, Web pages and multi-page microsites.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

NOVEMBER 8, 2010

The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. The client sourced the names from their CRM database and outside lists and has taken great pains to verify the contact information. Nonetheless, it is, for the most part, a cold list. .

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100