Content Database Marketing Demand Generation Agencies Facebook 
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Build your ads.
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Think you have enough content? I’m just not sure the rest of us are quite there yet.
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The Point
JUNE 1, 2010
The Facebook game Farmville has (at last count) more than 30 million active daily users. So where does this leave the B2B marketer? HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Demand generation? HS: Can games be a fit for B2B marketers? Absolutely.
The Point
SEPTEMBER 6, 2011
To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. All-hands discovery session yields important insights, priorities.
The Point
JULY 13, 2012
In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.
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