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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

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How to fix the broken sales-marketing lead funnel

Martech

According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. This approach is about continually monitoring sentiment and engagement with buying groups within your target accounts to curate marketing and sales experiences accordingly. And it impacts revenue. So what do you do?

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Table of Contents The State of AI Today 11 AI Predictions in Sales for The Next Year The State of AI Today Though AI is still evolving and becoming more accurate over time, 57% of the top-performing sales teams have already reported a boost in their efficiency. Let’s jump to the nitty-gritty.

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The 13 Best Onsite Event Badge Printing Software [2023]

SpotMe Blog

Read on for a curated list of the top 15 onsite event badge printing solutions designed to elevate your attendee experience while sparing you stress and unnecessary expense. Event badges serve as a compelling example of this enduring relevance. What Is Onsite Event Badge Printing Software? 130 reviews) Capterra Score: 4.4 (14

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What is Organic Marketing?

Conductor

In other words, good organic marketing is all about agility – it’s about being able to address dynamic user needs with relevant and engaging content on a variety of platforms while monitoring your impact and implementing technical changes that maximize results.