The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Clicks/Click Rate (CTR).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . This metric is critical for B2B companies to determine the effectiveness and ROI of your inbound and outbound marketing campaigns. Email list growth. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. What action do you want leads to take when they read your emails? Click through rates (or CTR).

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Litmus

FEBRUARY 23, 2022

Litmus now provides the industry’s most comprehensive email personalization, optimization, and insights platform with Litmus Personalize, powered by Kickdynamic —an AI-powered content automation platform. Live email content. Content automation. Predictive Recommendations.

Personalization 76

Personalization Eloqua Marketo Paid Search Agency 76

Vidyard

NOVEMBER 11, 2016

All campaigns take effort, but really great video usually goes above and beyond. It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Video Marketing Campaign of the Year – Lenovo & Traction.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

SEPTEMBER 14, 2020

Read on to learn more about the benefits of video email marketing, find out how to add a video to your message, discover tips for doing it well, and see examples of brands who nailed it. Contents 1. What is Video Email Marketing? Benefits of Video in Email 3. Video Email Marketing Statistics 4.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

SEPTEMBER 18, 2019

How to Add Video to Email with a Video Platform. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Simply upload your video and you’ll have the option to insert it when you create an email campaign. How to Add Video to Email Yourself.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107