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5 Essential Books to Understand B2B Sales 2.0

Adobe Experience Cloud Blog

Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table. Salesforce.com Secrets of Success: Best Practices for Growth and Profitability. The key takeaway from Taber’s book is how to leverage the Salesforce.com system. By David Taber.

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The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

I promise that reading content written by these folks will give you the most value for your time. I recommend bookmarking this page so you can refer to it later, or adding these blogs to your RSS feeds. Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. Follow @seanellis.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. Sample review: “The first stage of optimizing (your) content (for social channels) is finding out what is missing from your current content.

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Marketing Automation Catching On Fire

The Effective Marketer

Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. Techno FAQ.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.