The Point

JUNE 11, 2010

Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Other topics on tap include: * Scrapping Traditional for Content Marketing. *

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The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. I’m just not sure the rest of us are quite there yet.

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The Point

NOVEMBER 24, 2009

If you track clicks and not registrations, you’ll be measuring response, generating sales alerts, and assigning lead scores based on an action that is, in my view, less than an actual response.

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The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. A well-crafted survey allows you to collect valuable profile data, learn what matters to your customers and prospects, and even identify qualified leads based on responses to key questions. Answer: you get creative.

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The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Is lead nurturing always about generating measurable response, increasing lead scores, progressive profiling, and moving leads to sales?

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Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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