Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Many competing manufacturers offer similar products, so there is parity in value propositions , making it difficult for decision-makers to differentiate.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Tomorrow People

JUNE 14, 2022

According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. Step 2: Collect relevant data.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it. But how can you stand out when you have many direct competitors? This is the case for most industries and companies.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Outbrain

DECEMBER 28, 2021

There are countless brands in the world today. In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. There are two ways to approach brand awareness, aided and unaided. But where to start? Right here with our Branding Glossary.

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

Seismic

MARCH 8, 2019

Habits’ can be defined as behaviors that are repeated on a regular basis to the point where they are almost involuntary. But habits can (and should) be positive and constructive. , they are hard to break. How can you execute a marketing strategy without knowing what you are working toward? How can you best help your audience?

Planning 94

Planning Effectiveness Lead Scoring Lead Ranking 94

Industrial Marketing Today

OCTOBER 9, 2012

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. How do you rise above the noise when there is so much parity in Value Propositions?

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156