ViewPoint

MAY 13, 2016

How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. 100,000 companies with up to three executive contacts—but with no email addresses.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Biznology

JULY 30, 2012

Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. My colleague Bernice Grossman and I recently investigated the availability of prospecting data available to tech marketers for reaching this desirable group, and we found some surprises. . Globally, these professionals spend $3.6

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

SWZD

NOVEMBER 29, 2017

Selecting the right B2B marketing data fields enables you to target these groups effectively. Demand units – not accounts – are usually the true targets that Marketing (and Product and Sales) should have in mind when thinking about buyers”, noted SiriusDecisions in their May release announcement. But how do you approach this?

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Biznology

AUGUST 24, 2016

Most B2B marketers rely on customer data from third party suppliers. To get started, you need to identify your business and marketing objectives. First, clarify your marketing objectives for the data. Here are some examples. Counts are a convenient metric, and serve as a reasonable indicator of market coverage.

Marketing Management 80

Marketing Management Vendors SIC B2B 80